– CONTENT STRATEGY | COPYWRITING | CONTENT MARKETING FOR MARKETING AGENCIES-
With every conceivable business wanting to gain a foothold online, creating content is a very important part of the marketing strategy. There may be a lot of content that you can use but none has the same power as written content. It is the most basic but packs the most value—even more than videos or […] Read more…
Content writing for businesses is essential as part of an ongoing marketing strategy. But. There are so many responsibilities you have to keep track of that you need to set up a priority list. Improving content on your website is often a chore that falls to the back seat because there always seems to be […] Read more…
Having an online presence is crucial for any business– large or small, local or international. Your customers are already online, performing research, comparing brands, and ultimately, making purchases. In fact, over 80% of people looking to buy something will head to the internet to do their research first. This principle doesn’t only apply to online […] Read more…
One of the ways to get a website noticed by users is through the creative use of content. Your content strategy must include evergreen content, and these should be compelling to be effective. Not only that, your content needs to be simple enough for people to read and understand. Content can be the articles that […] Read more…
Search engine optimisation (SEO) is getting trickier each year because the competition is fierce, rules are getting stricter, and it’s still time-consuming to keep up with everything. Here are some of my insights on SEO for blog posts for 2020: #1 It All starts with Snippets Your blog homepage should never feature full-length pieces. These […] Read more…
Giving my take on the right content management tools you can use! #contentmanagers #contentmanagment Read more…
Blog post topics are something I usually have to come up with for many of my clients. It’s not because they don’t know about their industry, but it’s a bit of a fine art when it comes to what to write about! You have to consider things like: SEO/keywords The level of competition out there […] Read more…
One of the first questions I am asked by prospective clients and other industry professionals is; how much does website content writing cost? The short answer. It varies. But for UK content writers outside of specialised industries (e.g. law and medical) you can expect to pay* somewhere between £0.08 and £0.20 per word. This equates […] Read more…
It’s important to avoid hiring inexperienced writers, particularly for business content. Done poorly, content writing can be money down the drain with no discernable impact to your business, and worst case can cause damage to your reputation! The internet made it possible to access the global talent pool for almost any job, but it also […] Read more…
The content writing job role, in its simplest terms usually means a professional writer who is hired for written pieces as part of an ongoing marketing or sales strategy. Businesses will use content writers (or hire their own) when they need ongoing content like: Blog posts Marketing materials eBooks/Brochures Email newsletters Press releases Social media […] Read more…