– CONTENT STRATEGY | COPYWRITING | CONTENT MARKETING FOR MARKETING AGENCIES-
Having an online presence is crucial for any business– large or small, local or international. Your customers are already online, performing research, comparing brands, and ultimately, making purchases. In fact, over 80% of people looking to buy something will head to the internet to do their research first. This principle doesn’t only apply to online […] Read more…
Blogs are now a huge part of any good marketing and customer-nurturing strategy meaning hiring a blog post writing service is becoming a necessity for many businesses. The explosion of popularity in blogging for business has ushered in a wave of content writing services – most of which claim to offer the key to unlocking […] Read more…
Note: Before we start, I want to clarify. I don’t think that new or fledgling writers trying to gain experience are scammers, everyone has to start somewhere. However, this post is looking at the type of ‘writers’ who lie about their credentials and experience, or just copy/paste from somewhere else on the internet looking for […] Read more…
One of the first questions I am asked by prospective clients and other industry professionals is; how much does website content writing cost? The short answer. It varies. But for UK content writers outside of specialised industries (e.g. law and medical) you can expect to pay* somewhere between £0.08 and £0.20 per word. This equates […] Read more…
It’s important to avoid hiring inexperienced writers, particularly for business content. Done poorly, content writing can be money down the drain with no discernable impact to your business, and worst case can cause damage to your reputation! The internet made it possible to access the global talent pool for almost any job, but it also […] Read more…
The content writing job role, in its simplest terms usually means a professional writer who is hired for written pieces as part of an ongoing marketing or sales strategy. Businesses will use content writers (or hire their own) when they need ongoing content like: Blog posts Marketing materials eBooks/Brochures Email newsletters Press releases Social media […] Read more…