– CONTENT STRATEGY | COPYWRITING | CONTENT MARKETING FOR MARKETING AGENCIES-
Businesses are struggling between employee vs freelance content writers —should they be outsourcing their content needs or hiring employees who will create content strictly in-house? With the combination of new technologies, the gig economy and every business needing content nowadays, writers are in high demand. While people writing content are abundant, quality writers are in […] Read more…
Having an online presence is crucial for any business– large or small, local or international. Your customers are already online, performing research, comparing brands, and ultimately, making purchases. In fact, over 80% of people looking to buy something will head to the internet to do their research first. This principle doesn’t only apply to online […] Read more…
Note: Before we start, I want to clarify. I don’t think that new or fledgling writers trying to gain experience are scammers, everyone has to start somewhere. However, this post is looking at the type of ‘writers’ who lie about their credentials and experience, or just copy/paste from somewhere else on the internet looking for […] Read more…
It’s important to avoid hiring inexperienced writers, particularly for business content. Done poorly, content writing can be money down the drain with no discernable impact to your business, and worst case can cause damage to your reputation! The internet made it possible to access the global talent pool for almost any job, but it also […] Read more…