– CONTENT STRATEGY | COPYWRITING | CONTENT MARKETING FOR MARKETING AGENCIES-
Businesses are struggling between employee vs freelance content writers —should they be outsourcing their content needs or hiring employees who will create content strictly in-house? With the combination of new technologies, the gig economy and every business needing content nowadays, writers are in high demand. While people writing content are abundant, quality writers are in […] Read more…
With every conceivable business wanting to gain a foothold online, creating content is a very important part of the marketing strategy. There may be a lot of content that you can use but none has the same power as written content. It is the most basic but packs the most value—even more than videos or […] Read more…
Your business is the lifeline to your success. You depend on your business to build your career, pay your bills, provide a steady income for your family, and plan a pathway for your retirement. Not too much to ask, right? In order for your business to take care of you, you have to make sure […] Read more…
Content writing for businesses is essential as part of an ongoing marketing strategy. But. There are so many responsibilities you have to keep track of that you need to set up a priority list. Improving content on your website is often a chore that falls to the back seat because there always seems to be […] Read more…
Having an online presence is crucial for any business– large or small, local or international. Your customers are already online, performing research, comparing brands, and ultimately, making purchases. In fact, over 80% of people looking to buy something will head to the internet to do their research first. This principle doesn’t only apply to online […] Read more…
One of the ways to get a website noticed by users is through the creative use of content. Your content strategy must include evergreen content, and these should be compelling to be effective. Not only that, your content needs to be simple enough for people to read and understand. Content can be the articles that […] Read more…
Search engine optimisation (SEO) is getting trickier each year because the competition is fierce, rules are getting stricter, and it’s still time-consuming to keep up with everything. Here are some of my insights on SEO for blog posts for 2020: #1 It All starts with Snippets Your blog homepage should never feature full-length pieces. These […] Read more…
Note: Before we start, I want to clarify. I don’t think that new or fledgling writers trying to gain experience are scammers, everyone has to start somewhere. However, this post is looking at the type of ‘writers’ who lie about their credentials and experience, or just copy/paste from somewhere else on the internet looking for […] Read more…
It’s important to avoid hiring inexperienced writers, particularly for business content. Done poorly, content writing can be money down the drain with no discernable impact to your business, and worst case can cause damage to your reputation! The internet made it possible to access the global talent pool for almost any job, but it also […] Read more…
The content writing job role, in its simplest terms usually means a professional writer who is hired for written pieces as part of an ongoing marketing or sales strategy. Businesses will use content writers (or hire their own) when they need ongoing content like: Blog posts Marketing materials eBooks/Brochures Email newsletters Press releases Social media […] Read more…