Copywriting Tips

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Repurpose Content To Save Time AND Be Effective

Find a way to repurpose content and you could save hours (without compromising effectiveness!) As a busy entrepreneur, it can be difficult to put out regular content that consistently dazzles your audience. I completely understand; it’s literally what I do for a living! For the majority of business owners, this problem doesn’t arise due to incapability; it’s because there simply isn’t enough time to dedicate to content creation. Running a business is stressful, and there are lots of conflicting things to do simultaneously. The good news is that there are clever ways to ensure your audience has regular social media, blog, and website updates, all without making huge demands on your time. And, the ability to repurpose content is one of them.  Start By Creating ‘Multi-Purpose’ Content Make it easier on yourself by getting into a new mindset straight away. The easiest way to repurpose content is by creating multi-purpose content. For example, if you think of a blog post concept, consider whether you could also turn that idea into a video. Or if you’ve put together a series of interesting infographics for Instagram, you can transform them into a slide deck or eBook. Creating a free resource for your website offers an opportunity to make conversions. With just one idea, you can usher an influx of new leads! Essentially, you should always be thinking about how one piece of content can be repurposed in several different formats to generate the optimal benefit for your brand. BEFORE you’ve made them. One Idea + Multiple Formats = Maximum Impact Taking this approach allows you to reap the rewards of your work more than once. It’s an especially good idea if you’re just starting out. Instead of diving down the rabbit hole and overcommitting to a large quantity of blog posts or social media updates, it helps you to spread ideas across several formats. For example, once you’ve written an amazing blog post, you can take snippets or quotes from it, then create images for social media that link back to your post. You’ll be promoting your newest blog and creating very shareable content simultaneously! Whilst you’re time constrained, unless it’s key to your content strategy, only create pieces that can be easily repurposed. Don’t Overextend Yourself; Work Intelligently Instead! Instead of having to come up with new ideas every day, three good concepts will see you through the entire week. Repurposing a few great ideas to suit different formats means you can continue to deliver decent content across your online platforms without having to spend hours thinking about topics. It’s a clever and efficient way to market your brand, helping you to drive traffic, nurture client relationships, and smash your business objectives! Plus, it’s the easiest way to avoid that social media burnout and remain consistent in the long-term. Something that plagues new business owners who start with content marketing. Learn to improve your brand’s content strategy with weekly tips and advice by: Subscribing to the Channel Following us on Instagram Hire Our Content Writing Services Read more…

Making Your About Me Page Copy Strategically Convert

Your About Me page copy is a strategically important part of your website. Businesses often make the mistake of feeling an About me (or us) page is too personal and ‘blog-like’. But, that’s one of the exact reasons you should!  But, make it work for you. People tend to assume that an About Me page is simply a story that people read and swiftly forget, but it’s actually a key part of your content strategy. Don’t forget: to make conversions, you must make connections – there’s no better place to do that than on the About Me page copy. As a prominent page, here are some of the rules to follow to get it converting like a sales page: 1. Don’t Lie In Your About Me Page Copy The first rule is, never lie to your audience. It might be tempting to embellish the truth for a compelling story, but it’s asking for trouble. If someone visits your site, reads the About Me section, and decides to become a loyal follower, regular client, or repeat customer, their trust will be completely shattered if they find out that you’ve lied.   By all means, use a brand persona if it’s a good fit for your business, but never present information that is untruthful, and always be careful about what you to choose to endorse. 2. Include Call-To-Actions Just because it tells a story, doesn’t mean it can’t convert! Create a flow in your About Me page copy that tells your reader/potential customer exactly what to do now they’ve learnt about you. If your About Me page is about creating a connection, capitalise on it next! A compelling story is great, but if there’s no option for visitors to make a conversion at the end, it’s a wasted opportunity. It’s absolutely fine to include links within the main body of the text, but don’t forget to create a clear call to action at the very end. Once a visitor has read your About Me section, they’ll be eager to learn more. Make it easy for them! Link to another relevant part of your website, a complimentary resource, or a form to sign up for a free trial or newsletter. Personally, I have a link to my Services page. It’s a natural flow from my story to the work that I do and a logical step for the visitor. For your business, it should also be a link that makes the most sense and helps nurture the burgeoning relationship between your brand and its audience. 3. Be Concise I’ll let you in on a secret: your About Me page shouldn’t contain your life story. It’s tempting to write about your experience and inspirations but no-one wants to wade through all of it. Realistically, potential customers are looking to find out why they should trust you, why you’re different, and why they should choose your brand over others. Don’t be afraid to include relevant background information, but keep it concise. Focus on facts that are relatable for visitors in the here and now and the parts of your story that translate to your offerings today. Your About Me page should be no more than one page of A4 in length – around 500 words or less. Only in exceptional circumstances should you go beyond that. So, it’s time to make a few changes to your About Me page copy, be strategic and start seeing those conversions. Edit your pages and leave me a comment below and I’ll critique and offer help with your About Me page copy! Learn to improve your brand strategy with weekly tips and advice. Subscribe to the Channel Read more…