– CONTENT STRATEGY | COPYWRITING | CONTENT MARKETING FOR MARKETING AGENCIES-
Note: We wrote this book in 2019 combining all of our areas of expertise and experience and were due to publish in 2020. Then the world went to hell in a handbasket and we decided to put it on pause. Because Silhouette Creatives is all about adding value to your business and everyone just needs […] Read more…
With every conceivable business wanting to gain a foothold online, creating content is a very important part of the marketing strategy. There may be a lot of content that you can use but none has the same power as written content. It is the most basic but packs the most value—even more than videos or […] Read more…
Before viral videos became the staple content, people actually read blogs on the Internet. The rise of the blog format was largely due to the limited technologies and resources available at that time. Bloggers had to write a content strategy so people will go to their blogs because of the content. As a result, they […] Read more…
Content writing for businesses is essential as part of an ongoing marketing strategy. But. There are so many responsibilities you have to keep track of that you need to set up a priority list. Improving content on your website is often a chore that falls to the back seat because there always seems to be […] Read more…
One of the ways to get a website noticed by users is through the creative use of content. Your content strategy must include evergreen content, and these should be compelling to be effective. Not only that, your content needs to be simple enough for people to read and understand. Content can be the articles that […] Read more…
Search engine optimisation (SEO) is getting trickier each year because the competition is fierce, rules are getting stricter, and it’s still time-consuming to keep up with everything. Here are some of my insights on SEO for blog posts for 2020: #1 It All starts with Snippets Your blog homepage should never feature full-length pieces. These […] Read more…
Blog post topics are something I usually have to come up with for many of my clients. It’s not because they don’t know about their industry, but it’s a bit of a fine art when it comes to what to write about! You have to consider things like: SEO/keywords The level of competition out there […] Read more…
One of the first questions I am asked by prospective clients and other industry professionals is; how much does website content writing cost? The short answer. It varies. But for UK content writers outside of specialised industries (e.g. law and medical) you can expect to pay* somewhere between £0.08 and £0.20 per word. This equates […] Read more…
Find a way to repurpose content and you could save hours (without compromising effectiveness!) As a busy entrepreneur, it can be difficult to put out regular content that consistently dazzles your audience. I completely understand; it’s literally what I do for a living! For the majority of business owners, this problem doesn’t arise due to […] Read more…
Your About Me page copy is a strategically important part of your website. Businesses often make the mistake of feeling an About me (or us) page is too personal and ‘blog-like’. But, that’s one of the exact reasons you should! But, make it work for you. People tend to assume that an About Me page is […] Read more…