Content Strategy

Hiring a Good Content Writer: A Guide for Business Owners

How to Hire a Good Content Writer: A Guide for Business Owners

Having an online presence is crucial for any business– large or small, local or international. Your customers are already online, performing research, comparing brands, and ultimately, making purchases. In fact, over 80% of people looking to buy something will head to the internet to do their research first. This principle doesn’t only apply to online […] Read more…

8 Tips on Creating a Comprehensive Evergreen Content Strategy

8 Tips on Creating a Comprehensive Evergreen Content Strategy

One of the ways to get a website noticed by users is through the creative use of content. Your content strategy must include evergreen content, and these should be compelling to be effective. Not only that, your content needs to be simple enough for people to read and understand. Content can be the articles that […] Read more…

what is the content writing job role feature image

What Does a Content Writer Do?

The content writing job role, in its simplest terms usually means a professional writer who is hired for written pieces as part of an ongoing marketing or sales strategy. Businesses will use content writers (or hire their own) when they need ongoing content like: Blog posts Marketing materials eBooks/Brochures Email newsletters Press releases Social media […] Read more…

Repurpose content feature image

Repurpose Content To Save Time AND Be Effective

Find a way to repurpose content and you could save hours (without compromising effectiveness!) As a busy entrepreneur, it can be difficult to put out regular content that consistently dazzles your audience. I completely understand; it’s literally what I do for a living! For the majority of business owners, this problem doesn’t arise due to […] Read more…

3 business blog post essentials feature image

Business Blog Post Essentials – The Foundation of Conversion

You need three business blog post essentials to form the foundation of business content that converts. Whether you’re operating B2B or B2C, a blog is an essential part of any brand’s web presence. It helps pull in traffic, drive sales, and nurture the ongoing relationship between brands and clients. But, it’s not all about writing […] Read more…

Making Your About Me Page Copy Strategically Convert

Your About Me page copy is a strategically important part of your website. Businesses often make the mistake of feeling an About me (or us) page is too personal and ‘blog-like’. But, that’s one of the exact reasons you should!  But, make it work for you. People tend to assume that an About Me page is […] Read more…

1 2