– CONTENT STRATEGY | COPYWRITING | CONTENT MARKETING FOR MARKETING AGENCIES-
Note: We wrote this book in 2019 combining all of our areas of expertise and experience and were due to publish in 2020. Then the world went to hell in a handbasket and we decided to put it on pause. Because Silhouette Creatives is all about adding value to your business and everyone just needs […] Read more…
With every conceivable business wanting to gain a foothold online, creating content is a very important part of the marketing strategy. There may be a lot of content that you can use but none has the same power as written content. It is the most basic but packs the most value—even more than videos or […] Read more…
Before viral videos became the staple content, people actually read blogs on the Internet. The rise of the blog format was largely due to the limited technologies and resources available at that time. Bloggers had to write a content strategy so people will go to their blogs because of the content. As a result, they […] Read more…
Your business is the lifeline to your success. You depend on your business to build your career, pay your bills, provide a steady income for your family, and plan a pathway for your retirement. Not too much to ask, right? In order for your business to take care of you, you have to make sure […] Read more…
Having an online presence is crucial for any business– large or small, local or international. Your customers are already online, performing research, comparing brands, and ultimately, making purchases. In fact, over 80% of people looking to buy something will head to the internet to do their research first. This principle doesn’t only apply to online […] Read more…
One of the ways to get a website noticed by users is through the creative use of content. Your content strategy must include evergreen content, and these should be compelling to be effective. Not only that, your content needs to be simple enough for people to read and understand. Content can be the articles that […] Read more…
Blog post topics are something I usually have to come up with for many of my clients. It’s not because they don’t know about their industry, but it’s a bit of a fine art when it comes to what to write about! You have to consider things like: SEO/keywords The level of competition out there […] Read more…
Blogs are now a huge part of any good marketing and customer-nurturing strategy meaning hiring a blog post writing service is becoming a necessity for many businesses. The explosion of popularity in blogging for business has ushered in a wave of content writing services – most of which claim to offer the key to unlocking […] Read more…
You need three business blog post essentials to form the foundation of business content that converts. Whether you’re operating B2B or B2C, a blog is an essential part of any brand’s web presence. It helps pull in traffic, drive sales, and nurture the ongoing relationship between brands and clients. But, it’s not all about writing […] Read more…
Your About Me page copy is a strategically important part of your website. Businesses often make the mistake of feeling an About me (or us) page is too personal and ‘blog-like’. But, that’s one of the exact reasons you should! But, make it work for you. People tend to assume that an About Me page is […] Read more…