– CONTENT STRATEGY | COPYWRITING | CONTENT MARKETING FOR MARKETING AGENCIES-
Businesses are struggling between employee vs freelance content writers —should they be outsourcing their content needs or hiring employees who will create content strictly in-house? With the combination of new technologies, the gig economy and every business needing content nowadays, writers are in high demand. While people writing content are abundant, quality writers are in […] Read more…
Note: We wrote this book in 2019 combining all of our areas of expertise and experience and were due to publish in 2020. Then the world went to hell in a handbasket and we decided to put it on pause. Because Silhouette Creatives is all about adding value to your business and everyone just needs […] Read more…
Your business is the lifeline to your success. You depend on your business to build your career, pay your bills, provide a steady income for your family, and plan a pathway for your retirement. Not too much to ask, right? In order for your business to take care of you, you have to make sure […] Read more…
Having an online presence is crucial for any business– large or small, local or international. Your customers are already online, performing research, comparing brands, and ultimately, making purchases. In fact, over 80% of people looking to buy something will head to the internet to do their research first. This principle doesn’t only apply to online […] Read more…
One of the ways to get a website noticed by users is through the creative use of content. Your content strategy must include evergreen content, and these should be compelling to be effective. Not only that, your content needs to be simple enough for people to read and understand. Content can be the articles that […] Read more…
Giving my take on the right content management tools you can use! #contentmanagers #contentmanagment Read more…
Blog post topics are something I usually have to come up with for many of my clients. It’s not because they don’t know about their industry, but it’s a bit of a fine art when it comes to what to write about! You have to consider things like: SEO/keywords The level of competition out there […] Read more…
Blogs are now a huge part of any good marketing and customer-nurturing strategy meaning hiring a blog post writing service is becoming a necessity for many businesses. The explosion of popularity in blogging for business has ushered in a wave of content writing services – most of which claim to offer the key to unlocking […] Read more…
Note: Before we start, I want to clarify. I don’t think that new or fledgling writers trying to gain experience are scammers, everyone has to start somewhere. However, this post is looking at the type of ‘writers’ who lie about their credentials and experience, or just copy/paste from somewhere else on the internet looking for […] Read more…
One of the first questions I am asked by prospective clients and other industry professionals is; how much does website content writing cost? The short answer. It varies. But for UK content writers outside of specialised industries (e.g. law and medical) you can expect to pay* somewhere between £0.08 and £0.20 per word. This equates […] Read more…