– CONTENT STRATEGY | COPYWRITING | CONTENT MARKETING FOR MARKETING AGENCIES-
Your About Me page copy is a strategically important part of your website. Businesses often make the mistake of feeling an About me (or us) page is too personal and ‘blog-like’. But, that’s one of the exact reasons you should! But, make it work for you. People tend to assume that an About Me page is […] Read more…
Making content different from your competitors is essential to standing out and reaching your target audience. But it’s not easy! Particularly if you’re in a competitive industry or niche. It can often feel like what you’re doing is ‘the same’ as everyone else! And honestly, it can be! So, I thought I would share some […] Read more…
Organic blog post research can be a black hole of time for small business owners. But it doesn’t have to be. It’s hard knowing what your audience actually wants to see, read, and share. There are lots of ways to do this, like: Finding trends in analytic data Performing keyword research Offering surveys Customer feedback incentives […] Read more…