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Business Blog Post Essentials – The Foundation of Conversion

You need three business blog post essentials to form the foundation of business content that converts. Whether you’re operating B2B or B2C, a blog is an essential part of any brand’s web presence. It helps pull in traffic, drive sales, and nurture the ongoing relationship between brands and clients. But, it’s not all about writing […] Read more…

Copy Editing vs Proofreading: Which Costs More and Why?

Copy editing vs proofreading. These are both terms that are often used interchangeably, but they come with very different price tags. People often get confused but if you ask me for each of these services they can mean two very different things. First, Copy Editing Copy editing involves looking at the piece as a whole, […] Read more…

Making Your About Me Page Copy Strategically Convert

Your About Me page copy is a strategically important part of your website. Businesses often make the mistake of feeling an About me (or us) page is too personal and ‘blog-like’. But, that’s one of the exact reasons you should!  But, make it work for you. People tend to assume that an About Me page is […] Read more…

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4 Strategies To Make Your Content Different, Even In Competitive markets

Making content different from your competitors is essential to standing out and reaching your target audience. But it’s not easy! Particularly if you’re in a competitive industry or niche. It can often feel like what you’re doing is ‘the same’ as everyone else! And honestly, it can be! So, I thought I would share some […] Read more…

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