employee vs freelance content writers

Employee vs Freelance Content Writers: The Differences

Businesses are struggling between employee vs freelance content writers —should they be outsourcing their content needs or hiring employees who will create content strictly in-house?  With the combination of new technologies, the gig economy and every business needing content nowadays, writers are in high demand.  While people writing content are abundant, quality writers are in […] Read more…

successful blog unicorn

[Ultimate Guide] How To Create A Successful Blog for Your Business in 2021 (and use it to drive sales)

Note: We wrote this book in 2019 combining all of our areas of expertise and experience and were due to publish in 2020. Then the world went to hell in a handbasket and we decided to put it on pause. Because Silhouette Creatives is all about adding value to your business and everyone just needs […] Read more…

Hiring a Good Content Writer: A Guide for Business Owners

How to Hire a Good Content Writer: A Guide for Business Owners

Having an online presence is crucial for any business– large or small, local or international. Your customers are already online, performing research, comparing brands, and ultimately, making purchases. In fact, over 80% of people looking to buy something will head to the internet to do their research first. This principle doesn’t only apply to online […] Read more…

8 Tips on Creating a Comprehensive Evergreen Content Strategy

8 Tips on Creating a Comprehensive Evergreen Content Strategy

One of the ways to get a website noticed by users is through the creative use of content. Your content strategy must include evergreen content, and these should be compelling to be effective. Not only that, your content needs to be simple enough for people to read and understand. Content can be the articles that […] Read more…

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