– CONTENT STRATEGY | COPYWRITING | CONTENT MARKETING FOR MARKETING AGENCIES-
Note: We wrote this book in 2019 combining all of our areas of expertise and experience and were due to publish in 2020. Then the world went to hell in a handbasket and we decided to put it on pause. Because Silhouette Creatives is all about adding value to your business and everyone just needs […] Read more…
Giving my take on the right content management tools you can use! #contentmanagers #contentmanagment Read more…
Blog post topics are something I usually have to come up with for many of my clients. It’s not because they don’t know about their industry, but it’s a bit of a fine art when it comes to what to write about! You have to consider things like: SEO/keywords The level of competition out there […] Read more…
Blogs are now a huge part of any good marketing and customer-nurturing strategy meaning hiring a blog post writing service is becoming a necessity for many businesses. The explosion of popularity in blogging for business has ushered in a wave of content writing services – most of which claim to offer the key to unlocking […] Read more…
Note: Before we start, I want to clarify. I don’t think that new or fledgling writers trying to gain experience are scammers, everyone has to start somewhere. However, this post is looking at the type of ‘writers’ who lie about their credentials and experience, or just copy/paste from somewhere else on the internet looking for […] Read more…
One of the first questions I am asked by prospective clients and other industry professionals is; how much does website content writing cost? The short answer. It varies. But for UK content writers outside of specialised industries (e.g. law and medical) you can expect to pay* somewhere between £0.08 and £0.20 per word. This equates […] Read more…
It’s important to avoid hiring inexperienced writers, particularly for business content. Done poorly, content writing can be money down the drain with no discernable impact to your business, and worst case can cause damage to your reputation! The internet made it possible to access the global talent pool for almost any job, but it also […] Read more…
The content writing job role, in its simplest terms usually means a professional writer who is hired for written pieces as part of an ongoing marketing or sales strategy. Businesses will use content writers (or hire their own) when they need ongoing content like: Blog posts Marketing materials eBooks/Brochures Email newsletters Press releases Social media […] Read more…
Many businesses use eBooks as a residual form of income, but how do you write an eBook when you’re already swamped with your business? Ghostwriting eBooks is something we frequently do for our clients, but it often leaves a lot of questions. While most of us know what a ghostwriter is, there might be some […] Read more…
Find a way to repurpose content and you could save hours (without compromising effectiveness!) As a busy entrepreneur, it can be difficult to put out regular content that consistently dazzles your audience. I completely understand; it’s literally what I do for a living! For the majority of business owners, this problem doesn’t arise due to […] Read more…