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employee vs freelance content writers

Employee vs Freelance Content Writers: The Differences

Businesses are struggling between employee vs freelance content writers —should they be outsourcing their content needs or hiring employees who will create content strictly in-house?  With the combination of new technologies, the gig economy and every business needing content nowadays, writers are in high demand.  While people writing content are abundant, quality writers are in short supply.  When you find a good content writer, would it be better to have them as an employee or is it preferable to hire them as a freelancer?  Here are some things to keep in mind when considering who will create your content. The Differences in Obligations and Payment If you choose to have your content writer as an employee, you’ll be required to fulfil all employer obligations—aside from salary, you’ll have to pay the minimum wage at least, provide an itemised payslip, pay national insurance, have a pension scheme, ensure daily rest periods, paid holiday leave, sick pay, maternity leave, everything.   Freelance writers, on the other hand, are often self-employed so you won’t have to pay insurance, healthcare, and other obligations—they will have to do that on their own.  For employees, you’ll probably have to go with the PAYE system, where you will have to deduct your employee’s national insurance and tax before paying their wages.  With freelancers, however, you won’t have to worry about that part. Freelancers have to take care of tax and national insurance on their own. They will issue an invoice for all the work they have done, and you just pay the amount on the invoice. How often they will deliver the invoice depends on the agreement between you two—weekly, biweekly, monthly, or per project.  It’s important to note that writers and bloggers/influencers aren’t the same. Bloggers will often have their own following already, so when you pay for them to write a piece, you will also be paying for exposure to their audience. References and Testimonials  When hiring writing staff, you’ll need to consider how to judge whether they are good. For employees, you can check for references from previous employers. For freelance writers, you will often have to rely on testimonials from previous and current clients to get an idea of whether they work well. Legal Contracts The legally binding contracts in terms of employee vs freelance content writers are very different. For employees, you will be the one responsible for providing legal contracts, while freelancers will often have their own contracts with clauses that might be different from your preferences.  Freelancers will often have very basic contracts that state the client agrees to pay a certain percentage upfront before the job is started. Usually, these will state the terms and pricing of writing—pay per hour or word, as well as a number of revisions included in the price.  If the employer found freelancers via a platform such as UpWork, they will have to adhere to the platform’s terms and rules.  If your content writers are your employees, you will need to create a contract of employment—a legally binding document between you two that will detail the conditions, rights, responsibilities and duties of both parties, as well as information on notice periods, fixed-term contract end dates, and grievance handling.  Usually, for writers who work in-house for you, the contract will also include non-compete clauses and non-disclosure agreements. Here, you must be reasonable and follow best practices, such as having these clauses valid only for the employment period.  Some employers might try extending them up to a few years after employment termination, which is a bad move. The Dynamic Differences Freelance writers are their own boss, but when you have employee content writers, you are their boss. This can be both good and bad.  Freelancers often work from one gig to another, and strive to provide you with the best possible content every time, but are aware that you are two parties on a level playing field.    When the content writers are your employees, you will be higher up in the command chain, meaning you will have greater influence over them. The bad side of this is that you might have to deal with sloppy content occasionally because they feel they can risk it from time to time.  Content Creation Process The process of how content is created is a big difference when you compare employee vs freelance content writers.  Your employees will have in-house processes they must adhere to when creating content, and will have an easier time with the right tone and voice for all your content. You will have greater control over quality and every aspect of content creation. The downside is that unless you hire exclusive writers in-house, you will be tasking your staff with another thing to do, stretching their available time further.  Freelance writers will have their own processes and research, but that might yield mixed results. Those with access to the latest research will often have extremely high rates, as they finance all paywalls themselves. They might struggle with finding the right tone if it’s not made clear. Notice Periods  Employee vs freelance content writers have vastly different notice periods. For freelancers and contractors, there is legally no minimum notice period required. Neither the freelancers/contractor or the client needs to provide it, but some usually have notice clauses of a few days up to a few weeks in their agreements.  For employee content writers, the notice period depends on how long they were employed (from one to twelve weeks) but fixed-term contracts don’t need them, as they end automatically. Summary The decision between employee vs freelance content writers is not an easy one. Your employees will often be more motivated and focused on the bigger picture and help you build your company. But it can be a long time to train up and nurture employees to the skill level you need, and they can leave in the meantime. Of course, we’re biased being a content agency and all – but having worked with freelance writers vs. in-house hires in Read more…

How to Create a Written Content Strategy for Your Corporate Website

How to Create a Written Content Strategy for Your Corporate Website

With every conceivable business wanting to gain a foothold online, creating content is a very important part of the marketing strategy. There may be a lot of content that you can use but none has the same power as written content. It is the most basic but packs the most value—even more than videos or pictures. And in order for your website to be successful, your company needs to have a viable and effective written content strategy.  Why you need a written content strategy Written content is the simplest way that your corporation can convey what it is all about on your website. It can put into context and explain all other content that you have there. It offers a chance for your company to build its online presence. Written content is the easiest way to promote your brand. It can also help leave a lasting impression on potential customers to keep your brand in their minds. You can make your company website more interesting with written content. It provides added value to a site that would just otherwise be talking about its own products and describing itself. You can cater to a lot more people by providing information that can be both entertaining and useful since not everyone is online to buy your products. It is cheaper and far easier to produce original written content than videos or pictures that can have a lot of copyright strikes.  Written content provides far more value for money if ever you decide to invest in a written content strategy. There are a lot of marketing techniques that can be applied to and in tandem with written content. It can help create a lot of engagement with your prospective consumers. It can help attract potential customers and lead them to your website. And with a properly executed written content strategy, this can help convert all these website visitors into paying and returning customers. The basics of written content strategy Your written content strategy is your template for success. In order to have tangible results, you need to have a plan on what you intend to do with your written content. It can set the tone of your website, help in knowing what kind of written content to produce, and work towards the goals of your company. You first need to identify your goals. This would help you know what kind of written content you need to put out or create in order for you to achieve your strategy. You also need to know why you are producing such content. This will help you determine what kind of written content has value to your audience.  Identify your audience When you create your written content strategy, it is important that you consider your target audience. What you write should be simple and easy to understand. You may be targeting a niche market, but this shouldn’t be an excuse to liberally use technical jargon. Writing easy-to-read content can be very helpful for beginners who are developing an interest in the niche.  Well-written content helps build your site’s reputation. If you have a lot of helpful content that provides information for newbies to industry veterans, you become an authority in the matter. What you would say will be considered when they make decisions. Accessibility to all kinds of people will greatly help your marketing cause. Get to know your audience more Identifying your audience also helps you set the tone of your content. You will be able to set the “personality” of your corporate site and adapt it to the majority of your audience.  Doing market research is also part of knowing your audience. Not only will your market research tell what kind products they would like most or what they would more likely buy from your company, it would also give valuable insight as to what kind of information they are looking for.  Aside from the tone of the articles or written content, you would know where to publish or share them. You can link to blogs and social media sites, so they are eventually led to your website. It is important as well to know why they do things and why they buy things. This will help you more when strategising what kind of written content will encourage them to keep reading and buying from your corporate website. Identify what they are usually searching for You will get a wealth of information when you are able to identify your audience. The most important information that you would get from them is what they use as keywords when they look for information related to your industry.  Keywords are the lifeblood of all content. They are the tags you can use in optimising your website. Keywords are also the main topics of the things you need to write about. They would be helpful in knowing what kind of articles to produce. When you have what your audience is searching for, they would be sure to keep coming back to your site for information. This, again, helps build up your online reputation because they will know that you make the most sense among all the fluff they see on the Internet. These keywords in your written content help them keep on popping up in the search results page and help give more visibility to your website.  Plan your written content You might have a general content strategy governing your written content strategy. Your corporate website needs all the variety of content to keep it interesting and engaging for returning customers or users. They need to continually see value in coming back to your website after the initial awe has worn off.  You should make sure that while your written content is optimised to be found by search engines, you have to be sure that they are also well-written. Meaning that they make sense, are well-researched, free of grammatical errors, and formatted in such a way that they may be able to provide information at a glance. Planning Read more…

How To Write a Content Strategy as a Blogger

How To Write a Content Strategy as a Blogger

Before viral videos became the staple content, people actually read blogs on the Internet. The rise of the blog format was largely due to the limited technologies and resources available at that time. Bloggers had to write a content strategy so people will go to their blogs because of the content. As a result, they slowly built up a following over time through online forums and recommendations.  But as technology became more sophisticated, the potential of the blog format was further exploited and honed. Aside from savvy writing and sleek web designs, people got to follow blogs because it was suggested through optimisation and advertising. It is not enough anymore for bloggers nowadays to just have great content or great writing skills. They have to have a strategy in order to compete with other blogs and other content formats. And you have to have a strategy for almost every kind of content that you will use in your blog. Here is a step-by-step guide to help you write a content strategy if you are keen in using the blog format. Plan Your Blog You can achieve more by first planning your blog. Regardless of what kind of blog you are trying to set up, you need to have a plan that you can follow. Even if it is just a personal blog to help you vent or share the things that you do, an advocacy blog, or even a business-related blog, you need to plan. This plan is the thing you would revisit every time you are not sure of what you are doing. This will help you focus on what is important for you to achieve. You have to be specific in your goals and focus them on what you want to achieve with your blog. Having too many goals will result in a disorganised content just like having very broad goals will.  Know Your Target Audience You will never go wrong with knowing your target audience and market. It is easy to strategise if you are targeting an audience that you can identify with. It won’t even be much of a challenge if you are going after a demographic similar to yours. It would be a different thing though, if you were trying to enter a market you are totally unfamiliar with. Knowing your audience and target market will help you create content that is relevant and interesting to them. If you put yourself in their shoes, you would know what they need and how they feel when certain situations arise. This is valuable information that you can exploit, so you would know when to push for sales or when to hold back and go for light content. You also need to get information about the kinds of platforms that your audience uses, so you can concentrate your marketing efforts there. You will know which habits you can talk about or which topics they are sensitive about. Check Out the Competition Make sure you know what the competition is doing, so you can plan accordingly. There are only a few industries left in the world that has little to no competition at all.  By all means, be original but look at what your competition is doing successfully, so you can check if the strategies they use can work for you as well. Checking them out will give you the insight on what you can do differently and help you improve your content strategy.  Do Keyword Research Know the right keywords. Whether you have a personal or business blog, you need to have keywords that you can use to optimise your content. Even if it is just a life event you want to post, you still need to find the right keywords. Having keywords means that you are letting your blog posts be seen by relevant audiences. You need to find the people who are looking for the content that you provide. You also need to know what topics work great with your target audience. Research Your Topics Well Research your topics thoroughly. You write beautifully but are your posts factual? You cannot just talk about something that you do not know anything or too little about. This will make you look foolish to your readers and nobody would want to be reading stuff that isn’t worth their time, unless you are writing satire or lampoons. Writing thoroughly researched content can result in your audience trusting you. You will become an authority in the industry if you have very objective and truthful content. This will help convince people to come back to your site, share your posts across platforms, and even encourage sales.  Set a Post Schedule Establish your schedule for posting. Once you have the previous steps down pat, you need to establish a schedule for posting your content. This is essential when you write a content strategy. A daily blog will exhaust you and may annoy those who have subscribed to your blog because of the notifications. And posting too few and far in between can cause your audience to lose interest. Create a Content Inventory Creating a content inventory is helpful in knowing what kind of content you have posted already and what topics you have discussed. This can also help you track the popularity of the keywords and topics used. You can identify what makes these blog posts popular with your audience so you can try to make similar content based on the style or the topic that made it popular. Promote Your Content Market, advertise, promote. You cannot rely solely on searches for keywords. This is because you might be using a really specific keyword that only few use. You need to make people aware that your blog exists. One way is to market your blog through SEO and other content marketing techniques. You can use social media to showcase your blog and share the link to it. You can buy ad space in most of the social media platforms like Facebook and Read more…

How to Know When It's Time to Update Your Business Plan

How to Know When It’s Time to Update Your Business Plan

Your business is the lifeline to your success. You depend on your business to build your career, pay your bills, provide a steady income for your family, and plan a pathway for your retirement. Not too much to ask, right? In order for your business to take care of you, you have to make sure that you are taking care of it too. So many business owners think that once a business plan is created, it’s set in stone, never to vary. Wrong. While a business plan does set the foundation for the initial vision of your business, it can be altered and updated as your business changes and grows. Are there signs that it’s time to update your business plan? Absolutely. Here are some things that tell you it’s time to update your business plan. Your Revenue Has Declined When your business starts to decline in revenue, it may be time to update your business plan. What worked for you in the past may no longer work for you in the future. It’s hard to imagine that a business that has great success can plummet so suddenly, but it’s true. Revenue, customers, and the economy all play a role in the success of your business. If you started your business plan with a yearly revenue goal that is no longer attainable, it’s time to adjust accordingly.  Update Your Business Plan When the Goals Has Changed If your short-term and long-term business goals have changed, that needs to be reflected in your business plan as well. Let’s be real. When you started your business, the sky was the limit. Your business plan was based on a lot of theories and goals. Besides the research that you had done, you had no real, concrete facts on what to base your business plan on. While you created one with the best intentions in mind, life happens and things may have caused that business plan to change. This can go one of two ways at this point. First, your business plan needs to be altered because your business is so much more successful than you ever imagined. Or it needs to be altered because it hasn’t gained as much popularity as you thought it would. Either way, the bottom line remains that your business plan needs to be updated. Updating your business plan due to success is a great problem to have! Not planning enough in the beginning for launching a successful business is a plan that can easily be altered. On one hand, it can be a bit challenging to update your business plan due to lack of business growth. However, it’s still doable. You Need More Manpower If your business is looking at acquiring any new employees or managers, it’s time to see how they are going to be figured into the current business model. Hiring, training, and paying new employees can alter the outcome of your business plan because those are factors that weren’t considered in the beginning when it was created. Factor in costs such as wages, taxes, etc. in your business plan to ensure the continued success of your company. Adding an employee who earns $30,000 can be a big cost and you should figure that in your business plan! New Laws are Being Implemented Any time legislation passes or laws come to fruition that affects you and the outcome of your business, it’s time to revamp that business plan to be in compliance. Nothing is worse than having a business and finding out you’ve been operating in a way that you shouldn’t have been due to laws being passed that you were unaware of. Take the time to stay up on the current legislation and laws and make certain to alter your policies, procedures, and plans as necessary. Update Your Business Plan A business may have changed or business changes may need to happen. The key is to take a long, hard look at your business plan when these changes occur. This is to ensure that it’s still on track with what your goals are. Remember that your business plan can be flexible to you and your business needs. So don’t be afraid to take a look at its structure and decide to make some changes. Prepare for the continued success of your business by ensuring that your business plan is the best possible for you. Read more…

What Is Content Writing for Businesses

What Is Content Writing for Businesses

Content writing for businesses is essential as part of an ongoing marketing strategy. But.  There are so many responsibilities you have to keep track of that you need to set up a priority list. Improving content on your website is often a chore that falls to the back seat because there always seems to be something else to do that is more important. Yet your website content is one of the most crucial elements and shouldn’t be ignored so easily! Trust in our London content writing services to get the job done for you!  Why Hire a Content Writer for Your Business? Hiring a professional who specialises in content writing for businesses will save you both time and money, and their specific skill set will bring you more clients.  When people visit your website, they are looking for solutions to their predicament. Let’s say you are in the hotel business. It’s a tough industry, where you have to attract your clients and also make sure they keep coming back.  Your clients have a predicament: they are looking for a place to stay. You should offer a solution that will prompt them to stay with you: comfortable rooms, great service, and reasonable prices. If you simply offer them a hotel website with basic info on your capacity and rooms, you are not differentiating yourself from your competitors.  Having the right content matters. A skilled business content writer is able to tailor content that will positively influence everything about your business: from web-page rankings, conversion rates, all the way to your reputation and popularity.  How Content Writing for Businesses Works You might think that content writing could be a task easily delegated to staff members who are proficient in writing, but it is not that simple.  Professional content writers for businesses have honed their skills over the years and know exactly what type of content and strategy a particular business needs. You see, not all content is created equal. There are various types of content that you can cover. A skilled content writer can create content specifically tailored for:  Website and landing pages  SEO  Social media  Marketing and digital marketing Advertising and more Writing different types of content isn’t the only superpower of the content writer – they also know how to research your industry and your target audience. This helps them create content that will help you connect with the audience. They will highlight what you offer in a way that will make it desirable.  When you hire content writing services, first you will have to talk with the content writer about what you need.  What kind of business are you?  What type of products or services do you offer?  How do they help your customers? What are your philosophies?  What messages do you want to convey?  Here, it’s important to acknowledge that the content writer is a professional like yourself and knows what’s good for your business. Always focus on letting them know what you wish to achieve. Sharing such information helps the content writer set up the right strategy and tone for the content.  Social Media Content Writing  Why would someone hire business content writing for social media? Posting stuff to your social media accounts is a no-brainer! Well, turns out you need a bit more expertise to make those posts super high performing. It’s not the same as posting to your personal account.  Professional content writers for businesses will tailor the content depending on which social media outlet a specific business is focusing on.  Twitter: You might have success with a catchy hashtag that your customers will use when talking about your services. This is a great way to add credibility and turn your customers to brand ambassadors.  Facebook: You want to go with great storytelling and creating a unique voice that will really power-up your posts and messages.  LinkedIn: You will have success by posting white papers or case studies.  Content type differs vastly within the same area, as the examples for various social media outlets show. And this is just the beginning of your content requirements. You need great content everywhere: on your website, for your marketing campaigns, you even need to impress search engines! What Is Content Writing in SEO  Search engine optimisation (SEO) refers to a subdiscipline of marketing that deals with your search engine visibility. It helps drive traffic to your website through organic search engine rankings.  Simply put, having an SEO-optimised website means that you will be on top of search results when your targeted audience searches for keywords that relate to your products and services.  You achieve this by adhering to Google’s best practices, which, among others, include having unique, high-quality content. Professional business content writing services are well aware of the importance of SEO. When you hire your business content writer, you will also get content that is SEO optimised.  This means:  Your content will have keywords that are relevant to your business and industry.  Those keywords will be both short- and long-tail keywords. The keywords will be naturally integrated into the article – they won’t stand out or be forced in sentences and make them awkward. Your content will have attractive headlines – they should have a specific message or idea, and include a number or address the reader (research shows these work the best). The content will have meta descriptions – these are important for search engines to make sense of what the content is about.  Your content will link to other content or your own – links are important signals that you are connected to other sites that rank well.  What Is Content Writing for Websites Writing content for websites includes a myriad of things that will make it stand out. The aim is to be considered good by search engines and readers alike. Such content has the following characteristics: Short paragraphs and sentences – most online visitors will start to skim through the text when they see long blocks of sentences. The KISS principle helps Read more…

Hiring a Good Content Writer: A Guide for Business Owners

How to Hire a Good Content Writer: A Guide for Business Owners

Having an online presence is crucial for any business– large or small, local or international. Your customers are already online, performing research, comparing brands, and ultimately, making purchases. In fact, over 80% of people looking to buy something will head to the internet to do their research first. This principle doesn’t only apply to online retailers. In fact, 86% of prospective customers read reviews on the internet to check if a local business is worth a visit. For people in the 18–34 age bracket, that number rises to a whopping 95%! Despite the advantages, only 64% of small businesses have their own website. It’s time for change. If you’re a business owner, targeted and engaging online content should be a priority in your marketing strategy. One of the most convenient and effective ways to assure this is to bring in the professionals. The process of bringing on board a professional needn’t be troublesome. We’ve put together a handy guide to help you hire a good content writer. Why Hire a Content Writer for Your Business? Digital content is an important component of any brand’s marketing strategy. But as you know, running a business can quickly devour all your time! When there are so many tasks to manage, sitting down and writing an online post probably won’t be on top of your to-do list. Content writers to the rescue! The professionals have all the knowledge and expertise to craft bespoke content for your brand and its target audience. Whether your goal is to increase footfall to your store, generate more leads, nurture customer relationships, boost sales, expand market share, or any other business objective, a content writer will help you get results. The best part? You’ll be able to invest your valuable time in the tasks that require your attention, safe in the knowledge that your online content is being taken care of by the experts! What a Content Writer Does You’re probably wondering, what does content writing mean? You might be surprised to learn that a content writer does a lot more than putting together beautiful sentences and paragraphs! It all starts with client consultation. Content writers find out exactly what business owners want to achieve and work with them to create a strategy. This also gives an entrepreneur the chance to learn more about the process. No question is too elementary for the writer to answer; you can even start with what are content writing services?  From there, your writer will research the subject matter, come up with a new angle, incorporate SEO tactics, and write a first draft. Once you’ve had a chance to review the draft and request any adjustments, the content will be edited and provided to you for posting. You can also ask your writer to complete this step on your behalf. In short, we are strategists, researchers, SEO experts, creative writers, and editors. We love using our skills to help you achieve your business goals! How to Hire a Content Writer for Your Website The process of hiring a writer needn’t be intimidating! Using the steps below, you’ll be set up in no time. 1. Decide What You Need Think about which types of written content your brand needs. This could be one, more, or all of the following: landing pages, blog posts, About Us pages, social media posts, and product pages. Any kind of copywriting your business needs, a writer will be able to take care of it! You may also wish to ask for suggestions from your writer; they’ll have the experience to give you helpful advice. 2. Set a Post Frequency How often would you like new posts to be available on your website or social media channels? It’s a good idea to post frequently, but consistency is more important. Don’t commit to several posts a day if resources won’t permit. Your audience would much prefer a well-written post two or three times a week, rather than scattered content that appears out of the blue. 3. Choose Someone Who Matches Your Vision This is a crucial step. As part of the hiring process, confirm that potential writers really understand the message and vision you’re trying to convey. Check that they can write in your brand’s voice and replicate the narrative you’ve built to date. 4. Request and Review Proof of Quality Good writers are more than happy to show off their portfolios! Ask for relevant pieces of work they’ve written in the past and review them to make sure that your prospective writer produces content you’d be happy to display on your website. If your writer has testimonials, it’s also a good idea to review them. 5. Prepare the Legal Bit Before you begin working with a writer, there are some documents you’ll need to have in place, such as a contract and non-disclosure agreement. This protects both parties, and experienced writers will already be well-versed in this step of the process. How to Find a Content Writer Once you’ve decided it’s a good idea to get a professional on board, the next step is finding out where to hire a content writer. Some businesses opt to hire writers from freelancer sites. Although this can be marginally cheaper, you’re not guaranteed a good service or indeed the best quality of written work. Don’t forget, the content you put out into the world is a reflection of your business, so don’t settle for second-best! The superior option is to work with a writer or agency with an established reputation – particularly when they’re experienced in your industry or business size. For example, at Silhouette Creatives, we specialise in writing online content for small and medium businesses. We’re enormously proud of the service we offer to clients, which is reflected in the testimonials shared on our website. Questions to Ask Before Hiring a Good Content Writer Before you commit to hiring a content writer, there are a few questions you should ask. We’ve organised them into a handy list: May I see Read more…

8 Tips on Creating a Comprehensive Evergreen Content Strategy

8 Tips on Creating a Comprehensive Evergreen Content Strategy

One of the ways to get a website noticed by users is through the creative use of content. Your content strategy must include evergreen content, and these should be compelling to be effective. Not only that, your content needs to be simple enough for people to read and understand. Content can be the articles that you read and images that you see on websites or the videos that you watch on YouTube. Why Evergreen Content? Evergreen content strategy is considered to be the most cost-effective tool for content marketing strategist. This type of content never goes stale and always remains relevant. This is the kind of content that is good for both first-time and repeat visitors. It also requires the least maintenance because it does not really require much updating. Online marketing practitioners particularly like this kind of content because it can fare better in search engine rankings since it stays relevant for a longer time than other types of content. However, using evergreen content without a plan in mind will be a disastrous move. You need to make use of this technique properly to realize its full potential. Tips on Creating an Effective Evergreen Content Strategy Here are 8 tips on how you can create a comprehensive evergreen content strategy to make the most out of this popular marketing technique. #1 Establish Your Site’s Identity The most important step is to establish your brand first. It’s also important to make sure that your evergreen content should almost always reflect what you intend to be known for. This would help you focus on what kind of content you can use to accomplish your goals.  #2 Know and Remember Who You are Writing For This part of the content strategy is as important as your site’s identity. As much as possible, target a specific audience to get a captive market. This generation of Internet users already know what they want, so when they go online, they know what they want to learn more about or at least know what questions to ask.  #3 Explore Other Types of Content There are many ways to keep your audience hooked. Evergreen content is really not all that your website needs. Your audience might get bored if you only post things like lists, how-to’s, or tips. You need to strategise what kind of content is best used for a particular campaign or keyword, or else your audience might get fatigued from the same kind of content you dish out every time. #4 Cross-promote Your Content Learn how to best promote your content through your other posts, other content platforms, and social media. While evergreen content can be forever relevant, it would still help if you include how to schedule postings on other platforms and social media. You can even provide links to older evergreen content to a news article or video. There are many ways to display evergreen content and you need to exploit all of those. While evergreen content can be forever relevant, it would still help if you include how to schedule postings on other platforms and social media. You can even provide links to older evergreen content to a news article or video. There are many ways to display evergreen content and you need to exploit all of those. #5 Keep Your Evergreen Content Simple and Complete Make your evergreen content simple, comprehensive, wide-ranging, and complete as much as possible. There would always be a newbie or a curious person who needs information in whatever field or niche it may be. They would go through different resources just to make sure that they got it correctly. As much as possible don’t be too technical when you create content. Readers appreciate simple and easy-to-follow instructions. You need to put yourself in their shoes and think of how you first tried to do something. That way, you’d be able to cover all possible questions. For very technical content, it would help to link other related content, so they can learn the basics when there is something they don’t understand. #6 Learn the Ins and Outs of Content Marketing Know when to release new content and what kind of content is good for this kind of topic. Don’t forget to combine your content strategy with SEO strategies because it would help your website in boosting page rankings. #7 Monitor Your Content Keep track of what you have and check how it is faring. This is an audit in technical terms. You list down all of the content that you have on your site and organise them. You can tag them by topic, number of words, and when it was published. If you included SEO in these evergreen content, you can check the number of views they got or, basically, the level of engagement your post had achieved. The data you will get from your inventory of your content can help you map out your future strategy. #8 Update your content Update your content every once in a while or when a new trend affects your old content. Make your content current or fresh by making a recent event an example. While we try to avoid putting dates in our content in order to avoid users viewing them as old content, you still need to update them. There can be changes in how things are done or how things work because of the advances in technology. You can edit a few words here and there so your content will stay current. Read more…

Figuring Out SEO for Blog Posts in 2019

Figuring Out SEO for Blog Posts in 2020

Search engine optimisation (SEO) is getting trickier each year because the competition is fierce, rules are getting stricter, and it’s still time-consuming to keep up with everything. Here are some of my insights on SEO for blog posts for 2020:  #1 It All starts with Snippets Your blog homepage should never feature full-length pieces. These layouts are inherently bad for the user experience (UX), and many visitors will leave your blog because, well, their attention spans are short trying to sift through everything. Snippets show only the first few paragraphs and then follow up with a CTA to “Click to Continue,” “Continue reading,” or whichever phrase you prefer the most. Why is this important? Aside from the already mentioned attention span issue, having full posts on your homepage counts towards duplicate content, and Google doesn’t like that when indexing. #2 Longer Content Is Better, but You Need to Go Deeper Gone are the days when a 500-word blog post was enough to keep Google and your readers happy. The year 2020 is all about in-depth, well-researched, and long-form content. You should aim for producing certain posts that are close to the 2,000-word mark once per month in addition to your other shorter content. According to Backlinko and their 1-million page analysis, the average word count of highest-ranking websites and blogs was 1,890 words. #3 Avoid Generic Pieces of Content The topics should, of course, be relevant to your audience, and this is old news. So is there anything new on how to actually write a decent piece? Yes! To improve your SEO for blog posts, look for those topics that can be explored from many angles to produce a unique piece. Nobody wants to read yet another generic take on improving your marketing efforts. Instead, why not produce a piece on your very own marketing insights, or how a popular marketing strategy just didn’t work for you, along with data and insights on why it’s not the right fit? Or take a new perspective like ‘improving marketing as a home-based business’ something that is specific and speaks to your target audience. #4 Include LSI Keywords LSI keywords are words and phrases that have a high degree of correlation to your targeted topics. If you have written a blog post on the latest marketing trends, some LSI keywords that you would use would be: Marketing strategy Social media Affiliate  Content Blogging When search engines crawl your new blog post and detect these words and phrases, they will know that you have covered the topic well. #5 Boost Expertise, Authoritativeness, and Trustworthiness In 2018 Google released a major update to their search algorithm, and with it, new guidelines on content quality. In these guidelines, the biggest change was the emphasis on Expertise, Authoritativeness, and Trustworthiness (EAT) section. What this change means is that you now need to demonstrate expertise in the SEO for blog posts field. High EAT can be found anywhere – even forums, celebrity websites, and Q&A pages, if there are experts who provide exclusive information there. How can you get it on your page? By showing expertise or hiring knowledgable experts to write on your behalf. #6 Conduct Original Research In-depth content is all about the right research. Google is a great starting point, but to produce a truly high-quality piece, you should aim for Google Scholar and look for the newest studies and data to draw from when producing your post. Fresh statistics, studies, and data are not there just to back up your claims, they also attract other websites to link to your published piece and improve your website traffic and shares because you offer up-to-date information. #7 Follow Linking Best Practices Links are extremely important for blog post SEO. A healthy mix of internal and external links will help you improve your post quality. For external links, link to the above-mentioned studies, statistics, and newest data.  For internal linking, you can link to other blog posts you have published; just make sure these are relevant to your current post and don’t overdo it. #8 Be Consistent with Posting Consistency is about more than just producing a piece every week or few days. While important, the type of content, its relevance, and accurate timing are just as important for SEO for blog posts. When posting, stick to your niche and subcategories, produce content for each category regularly, and schedule your posts to go live during peak hours. #9 Use SEO Plugins SEO for blog posts can’t be ignored in 2020, but you can make it easier with the right set of tools. Plugins will help you optimise your posts and drive organic traffic to your blog. Yoast SEO is by far the most popular plugin for WordPress sites. It can automatically create and manage XML sitemaps, identify duplicate content, helps you create SEO-optimised titles and meta descriptions, doing much of the heavy lifting for you. Now you know which SEO for blog posts practices are important in 2020. If you don’t have the time to create, research, and optimise your content, hire our content writing services to take care of all your content needs for you. Read more…