One of the ways to get a website noticed by users is through the creative use of content. Your content strategy must include evergreen content, and these should be compelling to be effective. Not only that, your content needs to be simple enough for people to read and understand. Content can be the articles that you read and images that you see on websites or the videos that you watch on YouTube.
Why Evergreen Content?
Evergreen content strategy is considered to be the most cost-effective tool for content marketing strategist. This type of content never goes stale and always remains relevant. This is the kind of content that is good for both first-time and repeat visitors. It also requires the least maintenance because it does not really require much updating.
Online marketing practitioners particularly like this kind of content because it can fare better in search engine rankings since it stays relevant for a longer time than other types of content.
However, using evergreen content without a plan in mind will be a disastrous move. You need to make use of this technique properly to realize its full potential.
Tips on Creating an Effective Evergreen Content Strategy
Here are 8 tips on how you can create a comprehensive evergreen content strategy to make the most out of this popular marketing technique.
#1 Establish Your Site’s Identity
The most important step is to establish your brand first. It’s also important to make sure that your evergreen content should almost always reflect what you intend to be known for. This would help you focus on what kind of content you can use to accomplish your goals.
#2 Know and Remember Who You are Writing For
This part of the content strategy is as important as your site’s identity. As much as possible, target a specific audience to get a captive market. This generation of Internet users already know what they want, so when they go online, they know what they want to learn more about or at least know what questions to ask.
#3 Explore Other Types of Content
There are many ways to keep your audience hooked. Evergreen content is really not all that your website needs. Your audience might get bored if you only post things like lists, how-to’s, or tips. You need to strategise what kind of content is best used for a particular campaign or keyword, or else your audience might get fatigued from the same kind of content you dish out every time.
#4 Cross-promote Your Content
Learn how to best promote your content through your other posts, other content platforms, and social media. While evergreen content can be forever relevant, it would still help if you include how to schedule postings on other platforms and social media. You can even provide links to older evergreen content to a news article or video. There are many ways to display evergreen content and you need to exploit all of those.
While evergreen content can be forever relevant, it would still help if you include how to schedule postings on other platforms and social media. You can even provide links to older evergreen content to a news article or video. There are many ways to display evergreen content and you need to exploit all of those.
#5 Keep Your Evergreen Content Simple and Complete
Make your evergreen content simple, comprehensive, wide-ranging, and complete as much as possible. There would always be a newbie or a curious person who needs information in whatever field or niche it may be. They would go through different resources just to make sure that they got it correctly.
As much as possible don’t be too technical when you create content. Readers appreciate simple and easy-to-follow instructions. You need to put yourself in their shoes and think of how you first tried to do something. That way, you’d be able to cover all possible questions. For very technical content, it would help to link other related content, so they can learn the basics when there is something they don’t understand.
#6 Learn the Ins and Outs of Content Marketing
Know when to release new content and what kind of content is good for this kind of topic. Don’t forget to combine your content strategy with SEO strategies because it would help your website in boosting page rankings.
#7 Monitor Your Content
Keep track of what you have and check how it is faring. This is an audit in technical terms. You list down all of the content that you have on your site and organise them. You can tag them by topic, number of words, and when it was published. If you included SEO in these evergreen content, you can check the number of views they got or, basically, the level of engagement your post had achieved. The data you will get from your inventory of your content can help you map out your future strategy.
#8 Update your content
Update your content every once in a while or when a new trend affects your old content. Make your content current or fresh by making a recent event an example. While we try to avoid putting dates in our content in order to avoid users viewing them as old content, you still need to update them. There can be changes in how things are done or how things work because of the advances in technology. You can edit a few words here and there so your content will stay current.